![]() From delivering customer value to devising creative digital communications, marketing is a key area in the contemporary business world and offers many exciting and rewarding professional opportunities. The Marketing MSc offers valuable and career enhancing pathways to study contemporary marketing principles and theories that are grounded in academic research and real world practice. |
![]() Youll be will be a strong candidate for brand management, key account management, digital marketing, marketing manager, market research and marketing planning roles across a variety of industry sectors including business administration, technical, professional, financial services, logistics, hospitality, utilities, agriculture, and construction. |
![]() From adplacement services like Google AdWords to pay per click on social media sites, and re-targeting; a tip to improve your quality score and conversion is to use landing pages tailored to each ad, and split-test adverts. Linking online ads with your social media feeds can add an interactive element. Small business owners with a local focus can build that customer base by directly advertising through nearby outlets. Options include local papers, leafleting campaigns, sponsoring events LEA, Chamber or local networking, and outdoor/billboard adverts. Radio is an often underestimated and highly cost-effective way to reach a captive audience of commuters. In addition, local press and public relations can help increase awareness. Exhibitions are another channel to consider, especially for B2B marketing. It establishes your business among your peers - building brand awareness - and enables your direct sales team to work their magic. Face-to-face contact with buyers is extremely powerful. An exhibition case study. Nick Gold, managing director of motivational and keynote speaker bureau Speakers Corner, discusses how exhibitions were integral to the companys early-stage marketing and explains how digital efforts are effective today. |
![]() Our Marketing degree is good preparation for a career in marketing management, marketing research, retail marketing, direct marketing or marketing-related fields. Among the organisations to have recently employed our graduates are the BBC, Santander, Mondelez International, Mars, EuroDirect, Princes Foods and Great Rail Journeys. |
![]() Boost your career and study an MSc in a variety of business disciplines. Postgraduate courses in marketing tend to fall under the remit of business schools and will usually focus on a more theoretical understanding of marketing, such as customer psychology, strategy and branding, as well as covering areas such as international marketing and digital marketing. |
![]() Campaign Manager is the LinkedIn advertising platform that streamlines all your marketing efforts. Promote your business with LinkedIn ads. Reach your ideal customers on the world's' largest professional network. Sponsored Content Native ads that appear in the LinkedIn feed. Dynamic Ads Ads automatically personalized to your audience. |
![]() We are recognised by professional bodies including the Chartered Institute of Personnel and Development CIPD, Chartered Institute of Marketing, Chartered Management Institute, ACCA, APMG and the Society for Coaching Psychology. Our undergraduate marketing courses are accredited by The Institute of Direct and Digital Marketing. |
![]() What can marketers learn from a founder story? Find out, in this conversation from Google Marketing Live, how Fitbits focus on its core users to build community made it one of the worlds best-known wearable tech companies. Global Visual Story. |
![]() Meaningful Marketing Measurement: Charity Sector Focus. How have charities met the challenges of the last two years? New DMA research delivers insight into the evolution of charity marketing effectiveness, the drivers and inhibitors of growth, and how successfully charity marketers are measuring charity marketing effectiveness. |